Ed Huck Marine brand evolution
People who knew it, loved it, but there were new initiatives planned and stories to be told. It was time to update the brand and integrate sales and marketing across the website, newsletters, social media and video.
The evolution of the brand wasn’t just a new logo but a complete brand guide covering the mission, values, promises and proof points. It became clear that all those years of family involvement, from employees to customers, meant relationships that went well ‘Beyond Boating’.
Unique video production
Video is essential today, but not just any video. There are lots of sunset videos online so how do you make yours stand out? Our approach was to engage real EHM customers and mix together our professional capabilities with their enthusiasm.
Especially Happy Moments
The acronym for Ed Huck Marine is EHM and we had fun with that by creating a series of 10 second videos titled ‘Especially Happy Moments’, such as ’10 seconds of Bliss’ that features clients and EHM boats. Easy to connect to an email or social media post, they speak to EHM’s brand voice and tone.
Website design & development
Your website is your primary distribution tool where everything connects back to. We re-designed the site completely to let the open bright design mimic the environment without clutter. The EHM e-newsletter links to the site. The website is now over 4 years old and with all the developments in coding and tracking over that time, an update is being planned. Stay tuned!