We all know that we live in a digital world. Everything is digital: our news, our mail, our media, even our social interactions.
This digital age has had a major impact on businesses and how they interact with consumers. With digital marketing offering far reach at low cost, it is hard to see the value in print, especially when people say, “print is dead”.
Even with the benefits and conveniences that digital marketing offers, it is often difficult to make a strong and lasting impact amidst all the digital noise. For this very reason the impact of print materials is now stronger than ever and certainly not dead. Think about a nicely designed direct mail piece that arrives in your mailbox and sits on your desk compared to one of the countless emails in your inbox that probably get deleted without even opening. Which is the better investment?
While every project is different and require different strategies, often a combination of print and digital elements is the sweet spot. Cross media marketing allows you to reap the benefits of the exposure and convenience of digital media and the impact and tangibility of print media, to tailor your message in effective ways.
