For years our team took the creative and digital technology leads. We developed the logo, mascot and complete brand standards. We designed, coded and installed interactive exhibits. We built websites featuring content from the Aquatarium’s regional partners in Canada and the USA. We wrote, filmed and edited an enormous amount of entertaining, educational video content which still plays every day.
Unique branding and design
We helped re-name the Aquatarium from the Maritime Discovery Centre and and were involved in everything required. We created the brand standards, designed the logo and Otter mascot. There were countless marketing pieces including magazine ads, street banners, web banners and educational signage. Every detail closely adhered to the brand guidelines we established.
Custom interactive experiences
Power of Water experience
Power of Water tells the story of the St. Lawrence Seaway, one of the 20th century’s biggest engineering feats and the longest inland marine highway in the world. Our animation and video is displayed on a 4×4 matrix of hi-definition monitors creating an eye-catching billboard. Without audio, it communicates at a distance in an otherwise busy, noisy space.
We also created a collectible, educational poster in partnership with the Saint Lawrence Seaway Management Corp.
Magedoma experience
Step into a room from Senator Fulford’s famous yacht, ‘Magedoma’, where the windows are large synchronized monitors displaying views in opposite directions. Trips on the St. Lawrence were filmed using cameras mounted on a custom-built barge. This room moves with the waves and takes you all over the River and back in time.
Theatre experience
The Aquatarium theatre is connected to deliver a River documentary, world science event or a presentation from the lab. 3 side-by-side screens and independent projectors make it possible.The hi-def video library we created for the Aquatarium is on display here with stories that focus on the River’s history, geology, ichthyology, herpetology and more.
