Nickel Cup logo
The Nickel Cup is a hydroplane race that takes place for a weekend every year in the town of Gananoque, Ontario (1000 Islands).

In the 1940s it had been an important race on the North American circuit. To relaunch it in 2016, LTR became a founding sponsor and created the logo, website and exciting promotional video.

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Website design & development

The website was templated to allow for easy updating from year to year and features a prominent countdown clock that counts down the days, hours and minutes until the race begins. The website was built to accommodate Canada’s two languages, English and French.

Nickel Cup Website shown on various devices

Promotional video

The promotional video was a great piece to generate excitement for the returning event. We connected with the drivers to get some of their personal video to pair with our aerials and custom graphics. Overall, this was a great team effort!